At the end of the article I included when a film would be aired on a pre-established short film channel, as this s a common way of ending a film article. I kept my formatting simple as I think that looks more proffesional, and I kept the usual columned format to conform to the standard article model.
However, this draft of my article doesn't include one dominating image to grab the audiences attention and provide anchorage on the articles content. It's only got one side to it, and this doesn't conform to the common conventions of film articles. For my final draft I will make the article on a two-page spread, including one large image.
I will keep the formatting roughly the same in the final draft as this proved sucessful with the focus group I showed the article to. They suggested taking out the image of the promotional poster sans text, though, and that I might want to use stills from the film and production process. I will take these thoughts into account when updating my article.